Case studies / WithLoveFamily
WithLoveFamily, parenting and kids nutrition
Building a parenting creator network
Creator research, outreach, collaboration coordination and campaign tracking for a kids protein shake brand.
600+
creator collaborations
Over 7 months208
total affiliates on UpPromote
Oct 6, 2024 to Oct 6, 20252,303
total affiliate clicks on UpPromote
Oct 6, 2024 to Oct 6, 2025Each figure is a separate measure for the period shown. The UpPromote totals cover the full twelve-month reporting period, not a single month.
Objective
Build a network of parenting creators for WithLoveFamily, a kids protein shake brand.
Role
- Creator research
- Outreach
- Collaboration coordination
- Campaign tracking
How the campaign ran
- Research. Parenting creators were identified for the brand.
- Outreach. Creators were contacted and followed up.
- Coordination. Collaborations were coordinated with the creators who said yes.
- Tracking. Collaborations and affiliate activity were tracked, including in UpPromote.
Results
- 600+ creator collaborations over 7 months.
- UpPromote dashboard, Oct 6, 2024 to Oct 6, 2025: 208 total affiliates and 2,303 total clicks.