Case studies / Lonbet
Lonbet, home goods creator campaign
Creator content for a bamboo laundry hamper
Instagram and TikTok creator outreach for Lonbet, with clear posting guidelines and every creator tracked from first email to follow-up.
Objective
Get home and lifestyle creators to show Lonbet's bamboo laundry hamper in their own homes, with a coupon code and an affiliate link.
Posting guidelines
Stories
- Tag the brand @lonbet_
- Mention the coupon code
- Attach the affiliate link
- Share your experience with the product
Feed posts
- Tag the brand @lonbet_
- Call to action: link in bio
- Share your experience with the product
- Add the hashtags #lonbet #laundrybasket
- Add the coupon code in the caption
Outreach system
Every creator was logged in one tracker with their profile link, follower count, outreach status and the date of each email and follow-up. Statuses showed where each conversation stood: emailed, replied, re-invite, payment required, not interested, out of USA, or contacted by DM.
How the campaign ran
- Research. Home and lifestyle creators on Instagram and TikTok were shortlisted with their follower counts.
- Outreach. Creators were emailed, or messaged by DM where no email was listed.
- Follow-ups. Each creator received dated follow-ups, and re-invites went out later in the campaign.
- Posting. Creators who joined followed the story and feed guidelines.
Creator content
Campaign content
The posting guidelines, the outreach tracker and creator videos from the campaign. Creator names, handles and emails in the tracker are blurred for privacy.
