Case studies / Qbottle
Qbottle, drinkware creator campaign
Creator content for an insulated water bottle
Instagram and TikTok creator outreach for Qbottle, with feed posting guidelines and every creator tracked from first email to follow-up.
Objective
Get fitness, wellness and outdoor creators to share Qbottle's water bottle in their everyday routines.
Posting guidelines
Feed posts
- Tag the brand @qbottle
- Call to action: link in bio
- Share your experience with the product
- Add the hashtags #qbottle #waterbottle
Outreach system
Every creator was logged in one tracker with their profile link, follower count, outreach status and the date of each email and follow-up. Statuses showed where each conversation stood: emailed, replied, payment required, or contacted by DM.
How the campaign ran
- Research. Fitness, wellness and outdoor creators on Instagram and TikTok were shortlisted with their follower counts.
- Outreach. Creators were emailed in June 2023, or messaged by DM where no email was listed.
- Follow-ups. Each creator received a dated follow-up.
- Posting. Creators posted feed content tagging @qbottle, including a paid partnership post.
Creator content
Campaign content
The posting guidelines, the outreach tracker and creator videos from the campaign. Creator names, handles and emails in the tracker are blurred for privacy.
